ABF Premium Projects


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The Persuasion of the Micro-Moment

Micro-moments (definition): “critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.[1]”...

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The Power of the Micro-Influencer

Micro-influencers (definition): “everyday, relatable individuals who have amassed a decent and loyal online following (between 10,000 to 100,000) thanks to...

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WeChat B2B Marketing Genius

2017/05/03 Mark Tanner Any classic “Business in China 101” course will be quick to mention the traditional two-handed business card...