The difficulty Westerners have doing business in China is in the cultural differences that affect the commercial realities. Westerners identify an opportunity; thinking revolves around making that opportunity work financially in order to do the deal. If the figures stack up the game then becomes getting the customer, regardless of who she/he is, to sign on the dotted line.
The Chinese Dream – A society under construction, by DCF, Neville Mars and Adrian Hornsby. Publisher 010 says: What if you built the whole mass of western europe in 20 years? What if 400 million farmers then moved in? What would it look like? How would it work? Would you be able to go to sleep at night? And if you did, would you dream of somewhere else …?
Don’t Get Caught Short with an Embarrassing Animal on Your Chinese Business Card.