Rise of the ‘daigou’: Meet the university student making thousands by selling coveted Australian-made products online to eager Chinese buyers
- Chinese expats are making money from sending Australian products back home
- One teenager is earning a small fortune from hundreds of products purchased
- Sherry Jia, 18, has become a middle-man and buys up to $2,000 of stock weekly
- Experts reveal it is an untapped market worth nearly $100billion to Australia
The trend of Chinese expats buying Australian products and sending them back home is growing as thousands are making small fortunes off the practice.
The ‘middle-man’ tactics are known as ‘daigou’ in Chinese, which translates as ‘buying on behalf of’ and one 18-year-old in Sydney is in hot demand with eager buyers in her motherland.
When Sherry Jia isn’t concentrating on her business degree, she is busy searching stores for the latest Australian products Chinese people are craving.
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‘They heard that Australian products are better than Chinese products and they want me to buy stuff for them,’ Ms Jia told SBS World News.
Baby formula (pictured) and Weet-Bix cereal have both been big hits in recent years as Jia keeps up to date with the latest demands and posts them to her WeChat account
Now over-the-counter medicines and vitamins are sought after entities which Ms Jie continuously taps into
‘You just need to buy it from the chemist… and send the products straight from these Chinese shops, so you don’t need to have them at home,’ she said.
And Ms Jia is not alone, as the practice is gathering speed with now around 80,000 people sending goods to China.
Livia Wang, a marketing expert from AccessCN, says it’s a potentially a $100billion market that Australian firms can take advantage of.
‘The sky is the limit at the moment for Australian brands. The quality and the trust in Australian brands is phenomenal. Especially we’re seen as a very natural and clean country,’ she said.
The market is continuously evolving and long gone are the days where supermarket stores would be left empty because of Chinese demand.
Now ‘daigou stores’, which stock up on the most popular products, are popping up across major cities, where budding entrepreneurs can take their customers’ shopping lists and find what they need.
Ms Jia is not alone, as the practice is gathering speed with now around 80,000 people sending goods to China
With such lucrative deals at stake, many have questioned why large Australian firms break into the Chinese market themselves.
But experts suggest setting up from scratch in China is a tedious and elongated process and often involves changing one’s product to fit in with their specific regulations.
Ms Wang also reveals the ‘daigous’ are a valuable asset to western companies and have become ‘very influential’ when it comes to marketing products.
Their products in the limelight through these Chinese middle-men comes at no cost at all for Australian brands.