SIAL CHINA 2012, Asia’s largest food and beverage show is celebrating another successful expo in Shanghai after breaking its record for the number of participants.
Held at the Shanghai New International Expo Centre, the three-day show attracted more than 40,722 professional visitors in its 73,200 sqm exhibition space.
The 2012 show included 1,750 exhibitors (a 15 percent increase on 2011) from 68 countries and regions, including 22 Chinese provinces and cities.
Australia was among 37 international pavilions, including this year’s guest Country of Honour, Brazil. – 22 Chinese provinces and cities. The 40,722 visitors to the show was a 22 percent increase on 2011 figures.
The expo included 13 product zones: from Wine & Gourmet, Dairy, Sweets & Snacks, Organic, Tea & Coffee, Halal Food, Frozen Food, Seafood, Fruit & Vegetable, Meat, Chocolate World and Packaging, to Canned & Preserved food.
Held on May 9, this year’s SIAL opening ceremony included a large delegation of Ministers, Ambassadors, Consuls and Trade officers from participating countries and regions including the director of the China Commerce Development Centre, the Director General of the Zhejiang Provincial Department of Agriculture, the Secretary General of the China Food and Packaging Machinery Industry Association, China’s Executive Director of the China Dairy Industry Association, and other representatives from the China Aquatic Products Processing and Marketing Association, the Foreign Economic Cooperation Centre and the Ministry of Agriculture.
La Cuisine by SIAL was the meeting place for the Asia HoReCa industry.
In partnership with ESCOFFIER for its 5th edition, more than 40 International Chefs disclosed their culinary secrets during La Cuisine by SIAL. ■
Next year’s SIAL China will be held on May 7 to May 9, 2013, and is expected to be even bigger with seven halls, 2000 exhibitors and more than 45,000 visitors.